A structured process, not a leap of faith.
Every engagement follows the same disciplined sequence: understand the business first, audit everything connected to revenue, build a scope around what's actually needed, then move fast once access is granted. No guesswork, no generic playbook.
From first call to a live, optimized system.
Tap any step for the detail behind it.
- Your offer, margins, and best-selling products or services
- Current growth constraints, whether that's traffic, conversion, retention or lead quality
- Your existing channel mix and what has or hasn't worked
- Your goals, KPIs, and the scale you're aiming for
- Advertising and traffic: Google and Meta account structure, retargeting coverage, landing page alignment
- Website and conversion: CRO opportunities, offer clarity, mobile speed, checkout drop-off
- Analytics and tracking: accuracy across platforms, conversion mapping, UTM and attribution hygiene
- Sales and retention: sales process review, lead quality feedback loop, retention and lifecycle performance
- Market and niche research: competitor mapping, demand patterns, creative angle inventory
- CRO and landing page work: structure, messaging alignment, trust elements, testing plan
- A full paid architecture spanning Google, Meta and Klaviyo, see the funnel breakdown below
- Static and motion ad asset design
- Full copywriting across ads, landing pages and email sequences
- Video editing for ads and creative variants
- Campaign builds, launch management and ongoing optimization
- If you already have an internal team, we work alongside them with clear responsibilities and approvals
- What's included, and what isn't
- Timelines and workload
- Reporting cadence
- Responsibilities and access requirements
- Service agreement and invoice sent, work begins once both are settled
- A guided onboarding document for granting access: Google Ads, GA4, Meta Business Manager, Shopify, Klaviyo, CRM and creative assets, whichever apply
- You're added to Slack for day-to-day communication, with Asana tracking progress, tasks and approvals
- Once access, assets and approvals are in place, the initial build and launch target is 72 hours
- If tracking or technical issues are discovered that would compromise data quality, those get fixed first rather than launching on broken measurement
- Weekly: a performance snapshot, what was tested and why, next week's priorities
- Monthly: full channel-by-channel review, learnings, a scaling plan and budget guidance
Wondering what your own audit would actually surface?
Find Out On A CallFour areas, one connected picture.
We don't audit ad accounts in isolation. A leak in one area quietly breaks the others.
- Google Ads structure, search terms, bidding and budget allocation
- Meta campaign architecture, audience strategy and creative testing cadence
- Existing retargeting systems and funnel coverage gaps
- Landing page alignment with ad intent and messaging
- Landing page performance and CRO opportunities
- Offer clarity, trust elements and friction points
- Mobile speed and UX issues reducing conversion
- Checkout flow and drop-off points for ecommerce
- Tracking accuracy across Google, Meta, GA4, Shopify and pixel/CAPI
- Conversion action mapping and duplication checks
- Attribution hygiene and UTM discipline
- Reporting structure and KPI visibility
- Sales process review for lead-gen and service businesses
- Lead quality feedback loop and CRM integration
- Retention systems and email/SMS performance
One system, three channels, working in sequence.
Google captures intent, Meta builds and re-engages the audience, Klaviyo turns both into repeat revenue.
Top of funnel, intent capture
Middle of funnel, building the audience
Bottom of funnel, retention and repeat revenue
See what this system looks like once it's live, with real numbers.
View Real ResultsThree tiers, so you pick the pace, not us.
Every proposal is scoped from your audit, not a template. Tiers generally differ along these lines:
Growth Foundation
- Paid media audit, cleanup and restructuring
- Tracking and conversion validation
- Core acquisition and retargeting setup
- Creative, offer and CRO direction
- Monthly performance and growth plan
Build the foundation before you scale.
Growth System
- Full acquisition system from first click to customer
- Meta + Google campaign management and optimization
- Funnel, landing page and conversion optimization
- Creative, offer and messaging testing system
- Retargeting and lifecycle growth infrastructure
- Weekly optimization around CAC, ROAS and profitability
- Continuous testing, learning and controlled scaling
We build the system, prove what works and scale around real performance data.
Growth & Scale
- Everything inside Growth System
- Higher creative and testing velocity
- Multi-channel acquisition expansion
- Advanced funnel and CRO experimentation
- LTV, retention and customer journey optimization
- Priority strategy, reporting and execution
- Faster scaling across proven growth opportunities
For established brands ready to expand aggressively while protecting unit economics.
Exact inclusions, timelines and pricing depend entirely on what your audit finds, this is the shape of the decision, not a fixed menu.
Running ads is only one part of growth.
A campaign can generate traffic while the offer, creative, landing page, follow-up or retargeting system quietly destroys the economics. Growth System gives Fenix enough control over the full journey to identify those leaks, fix them, collect reliable data and scale the parts of the business that actually produce revenue.
Not sure which tier fits your stage of growth?
Let's Figure It Out TogetherFrom signed access to live campaigns in 72 hours.
Access received
Tracking verified
Campaigns built
Live & monitored
What that 72 hours actually looks like from your side:
Want this exact timeline running for your account?
Start the ClockReporting you can read in under a minute.
Weekly snapshots keep you current, monthly reviews show the bigger pattern. The numbers below are illustrative, styled to show the format, not a specific client's real figures.
Shifted 15% of prospecting budget into the best-performing UGC angle after 4 days of clean signal.
Launch two new comparison-intent ad groups on Google, start a checkout-abandonment SMS test.
Two prospecting angles scaled 40% after sustained performance, one underperforming campaign was cut entirely.
Budget guidance for next month plus a revised channel mix based on marginal, not average, ROAS.
You have the product. You opened a Shopify account. That's about it.
That is not a problem. This is where Fenix can be most valuable. We do not need to inherit an existing marketing system, we can build the entire growth foundation around the product from the beginning.
- The product
- A Shopify account
- Finished store
- Meta Ads account
- Google Ads account
- Tracking
- Email system
- Campaigns
- Customer data
What we build, from the ground up
- Shopify store structured to convert paid traffic
- Product pages, bundles, cart and checkout journey
- Meta Business Manager, Pixel and Ads account setup
- Google Ads, Merchant Center and Shopping infrastructure
- GA4, GTM and purchase tracking
- Email flows for welcome, abandoned cart, browse abandonment and post-purchase
- Retargeting from day one
- Offer, pricing and promotional strategy
- Initial creative angles and ad structure
- Meta and Google campaigns built and launched
- Reporting around CAC, ROAS, conversion rate, AOV and profitability
- Testing roadmap for the first 30, 60 and 90 days
We have built businesses this way before. Some of our strongest client relationships did not start with a mature advertising account or years of historical data, they started with us building the system.
For new clients, we have helped build businesses from effectively zero paid acquisition into $450,000+ revenue months within 12 to 24 months, by building the store, acquisition channels, tracking, creative testing, retention and scaling system together.
That does not happen from launching a few ads. It comes from getting the whole machine working together:
You do not need to know how to build all of this yourself. You need a strong product, realistic margins, the ability to fulfill orders, and enough capital to properly test the market. We build the growth infrastructure around it.
And because we build it from the beginning, we are not spending the first months trying to understand somebody else's broken tracking, campaign structure or funnel. We know why each part was built, what it is supposed to do, and what we need to measure next.
The first goal is not to scale. The first goal is to prove that customers will buy. Then we improve:
Once the numbers start making sense, Tier 2 becomes the natural next step, where we move from building the business infrastructure into continuous testing, optimization and controlled scaling.
You bring the product. Fenix helps build the business around it. We have done it from zero before, we know what needs to exist before serious growth is possible.
Starting from scratch? That's exactly where we're strongest.
Start From HereQuestions about the process itself.
Once full access and required assets are in place, the initial build and launch target is within 72 hours. If tracking or technical issues are found first, those get fixed before launch to avoid scaling on bad data.
A 30-minute call covering your offer, margins and best sellers, current growth constraints, existing channel mix, and goals and KPIs. If it's a fit, the next step is a full audit.
No. The audit covers everything connected to revenue: advertising and traffic, the website and conversion experience, analytics and tracking accuracy, and sales or retention systems where relevant.
Weekly snapshots cover what was tested, what changed and next priorities. Monthly reviews cover full channel performance, learnings, a scaling plan and budget guidance.