Fenix Digital Growth

BOOK A MEETING

Team

  • Home
  • Team

Leadership

Nenad Vasic

Chief Executive Officer

Sets the agency’s growth strategy and delivery standards. Oversees performance direction across acquisition channels and ensures every engagement is measured with clean attribution, consistent testing cadence, and accountable execution.

Jessica Minch

Executive Leadership

Supports executive oversight across client delivery and internal operations. Focuses on maintaining service quality, aligning teams to priorities, and ensuring the agency’s standards are upheld across departments.

Andrei Savtchenko

Executive Leadership

Leads client acquisition and commercial growth. Manages discovery, qualification, and onboarding, ensuring each engagement starts with clear objectives, clean access, defined KPIs, and a structured kickoff process that sets delivery up for success.

Robert Hamilton

Executive Leadership

Responsible for senior-level guidance across client engagements and internal performance standards. Ensures strategic alignment between acquisition, creative testing, and measurement quality.

Greg Sanders

Executive Leadership

Provides oversight across growth operations and delivery consistency. Focuses on scaling frameworks, decision discipline, and performance governance.

Greg Gattner

Executive Leadership

Supports leadership direction across client outcomes and internal process control. Focused on repeatable execution systems and maintaining quality under scale.

Nick Paterson

Executive Leadership

Oversees strategic delivery across accounts with focus on profitability, testing cadence, and cross-channel alignment. Supports senior escalation when required.

Frank Bennett

Executive Leadership

Guides performance standards and client success outcomes at a senior level. Focuses on structured execution, accountability, and delivery quality.

Alexandra Stone

Executive Leadership

Supports leadership across operations and client delivery. Focused on quality assurance, documentation standards, and maintaining consistent communication protocols.

Julia Griffin

Executive Leadership

Provides leadership oversight across client-facing delivery and retention systems. Focuses on client experience, reporting clarity, and operational cadence.

For security and confidentiality, we do not publish the full delivery team roster. Your account ownership is always clear through assigned roles, documented responsibilities, and structured communication.

How your account is staffed

Every client is assigned a dedicated delivery pod built around accountability, speed, and measurement integrity. Each pod is designed to move from setup to optimization to scaling without gaps in ownership.

Your delivery pod includes

Growth Lead (Account Owner)

Owns strategy, goals, budget allocation, and weekly priorities. Responsible for direction, performance decisions, and outcomes.

Paid Search Lead

Builds and optimizes Google Search and performance campaigns. Owns structure, search intent mapping, negative keyword strategy, and query cleanup.

Paid Social Lead

Runs Meta acquisition and retargeting systems. Owns creative testing cadence, audience strategy, funnel progression, and performance stability at scale.

Tracking and Analytics Lead

Ensures tracking accuracy and reporting integrity. Owns conversion setup reviews, deduplication checks, event QA, and dashboard alignment.

Creative Strategist

Translates strategy into creative direction. Owns angles, hooks, ad iteration briefs, and alignment between ads and landing pages.

Project Manager

Keeps execution moving. Owns timelines, tasks, asset collection, approvals, handoffs, and documentation.

Specialist support (added as needed)

  • Web development and CRO support
  • SEO and content strategy
  • Google Merchant Center and feed troubleshooting
  • CRM and marketing automation integration
  • Landing page buildouts and performance audits
  • Reporting automation and custom dashboards

Measurement standards

We treat tracking and measurement as a system, not a screenshot.

  • Primary conversions are defined at onboarding and reviewed regularly
  • Conversion events are checked for inflation and duplication
  • Reporting prioritizes decision metrics: CPA, CAC, MER, contribution margin (when available), and payback period
  • Where possible, we separate demand capture from demand creation (brand vs non brand, prospecting vs retargeting)

Quality control

Quality is enforced through process, not personality.

  • Internal peer review for major structural changes
  • Pre-launch checklists for tracking, targeting, creative, and URLs
  • Change logs for significant account updates
  • Escalation path through Operations when needed

Security and confidentiality

Client data and access are treated as a serious responsibility.

  • Client owned ad accounts and assets whenever possible
  • Role based access and least privilege standards
  • Confidentiality controls and NDA safe documentation
  • Executive escalation coordinated through Operations when required

Departments

We run specialist teams under one delivery system to ensure speed and depth.

  • Client Services and Account Management
  • Digital Advertising and Paid Media
  • Google (Ads, Analytics, Merchant Center, local assets)
  • Meta (Ads, Pixel, Events, diagnostics)
  • LinkedIn (Ads, outreach systems, company page support)
  • Creative (design, branding, ad assets, copy direction)
  • Video Editing (post production, formats, revisions, delivery)
  • Data Analytics and Reporting (dashboards, insights, QA)
  • Web Development and IT (builds, maintenance, tracking support)
  • SEO and Content Marketing (strategy, briefs, optimization)
  • Sales and Business Development (lead handling and partnerships)
  • Legal and Compliance (contract review and governance)
  • Operations and Administration (process control and scheduling)

Contact and escalation

For operational coordination, support routing, and escalations, communication is handled through Operations to protect confidentiality and ensure fast resolution.