How We Work

We run a structured process designed to remove guesswork, fix tracking issues, and build a performance system that can scale across acquisition, conversion, and retention.

Discovery Call (30 minutes)

We start with a 30 minute discovery meeting to understand:

Your offer, margins, and best selling products or services
Your current growth constraints (traffic, conversion, retention, lead quality)
Your current channel mix and what has or hasn’t worked
Your goals, KPIs, and the level of scale you want to reach

If we’re a fit, we move directly into a full audit.

Full Audit

We audit everything connected to revenue, not just ad accounts. Depending on your business model, this includes:

Advertising and traffic

Google Ads account structure, search terms, bidding, budget allocation, and conversion setup
Meta Ads structure, campaign architecture, audience strategy, and creative testing cadence
Any existing retargeting systems and funnel coverage gaps
Landing page alignment with ad intent and messaging

Website and conversion

Landing page performance and CRO opportunities
Offer clarity, trust elements, and friction points
Mobile speed and user experience issues that reduce conversion rate
Checkout flow and drop off points (for e-commerce)

Analytics and tracking

Tracking accuracy across Google, Meta, GA4, Shopify, and pixel/CAPI (when applicable)
Conversion action mapping and duplication checks
Attribution hygiene, UTM discipline, and source of truth alignment
Reporting structure and KPI visibility

Sales and retention

Sales process review (for lead generation and service businesses)
Lead quality feedback loop and CRM integration (if used)
Retention systems and email/SMS performance (if applicable)

Scope of Work (built from the audit)

After the audit, we build a scope of work that matches what is required for a clean setup and scalable performance. A typical scope can include:

Market and niche research

Competitor mapping and positioning insights
Demand patterns and intent clusters
Creative angle research and hook inventory
Offer analysis and differentiation points

CRO and landing page optimisation

Landing page structure improvements for conversion
Messaging alignment to match ad intent
Trust building elements, proof, and objection handling
A/B testing plan (when volume supports it)

TOF: Google Ads (Top of Funnel acquisition)

We build a structured intent capture and expansion system. A high-performing setup usually includes:

Brand Protection Campaign— protects branded demand and controls message (if needed)
Non Brand High Intent Campaigns— tightly themed ad groups around core intent, keyword mapping, negatives, and query cleanup
Competitor and Comparison Campaigns— alternative, vs, reviews, comparison intent (if applicable)
Problem Aware / Solution Aware Campaigns— captures people searching the problem before they search your category
Performance Scaling Layer— structured expansion once conversion data is clean

MOF: Meta Ads (Middle of Funnel)

Prospecting Campaigns— creative led testing across angles and offers
Engagement and View Based Warm Audiences— video viewers, social engagers, site visitors
Retargeting Campaigns— separated by intent level with window control and frequency governance

BOF: Klaviyo (Bottom of Funnel)

Core flows:

Welcome series
Browse abandonment
Cart abandonment
Checkout abandonment
Post-purchase flow
Winback flow

Campaign engine:

Weekly promotional calendar (if appropriate)
Product drops, seasonal pushes, segmented offers

Production and Execution

We do the work in-house and coordinate across teams so execution is fast and consistent. This can include:

Design of ad assets (static and motion)
Full copywriting (ads, landing pages, email sequences)
Video editing for ads and creative variants
Campaign builds, launch management, and ongoing optimisation

If you already have a team, we can work alongside them with clear responsibilities, approvals, and timelines.

Proposal (3 tiers)

You receive a proposal with three tiers so you can choose the level that matches your goals and speed of scale. Each tier clearly outlines:

What’s included and what’ s not
Timelines and workload
Reporting cadence
Responsibilities and access requirements

Contract and Invoice

Once you choose a tier:

We send the service agreement (contract)
We send the invoice
Work begins after the contract is signed and the invoice is paid

Onboarding and Access

After payment and signature, you receive an onboarding document with step-by-step instructions to grant access to:

Google Ads, GA4, Tag Manager (if used)
Meta Business Manager, Ad Account, Pixel, CAPI (if used)
Shopify and relevant store settings (for e-commerce)
Klaviyo (if included)
CRM or booking software (if lead gen)
Any creative asset folders and brand guidelines

You’ll be added to Slack for fast communication, and we use Asana to track progress, tasks, approvals, and timelines.

Launch Timeline

Once we have full access and the onboarding requirements are completed, we move fast.

Initial build and launch target: within 72 hours— dependent on receiving all required access, assets, approvals, and any critical tracking fixes.

If tracking or technical issues are discovered that can impact data integrity, we prioritise fixing those first to avoid scaling on bad measurement.